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Introduction to Advertising with AdWords

Ever done a Google search for a local store, tradie or service provider? Chances are you, or someone you know, has done a local search recently. Millions of Australians use Google every day – many multiple times per day – to search for everything from product specifications and PDSs [...]

The Internet’s 25th Birthday

This month saw the 25th anniversary of the internet. Or rather, more specifically, it’s now been 25 years since the internet was made a publicly available. The ‘World Wide Web’ was first used by members of the public – i.e. not technical computer experts – in August of 1991[i].

How the [...]

4 Tips for Simple and Effective SEO Keyword Research

4 Tips for Simple and Effective SEO Keyword Research

Whether you’re completely new to SEO (search engine optimisation), or have a strategy in place, there’s one core task you have to master: SEO keyword research.

The simplest and most logical way to structure your SEO campaign is by focusing on certain [...]

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    Think social media is just for Gen Y? Here’s why you’re wrong.

Think social media is just for Gen Y? Here’s why you’re wrong.

Here at the Advant offices, we find that our clients’ social media activity is far from standardised. Some advisers use social media extensively, having staff with formal management responsibilities, some use social media as simply another contact channel with existing clients, and some don’t use it at all. When we [...]

3 Lessons to Learn from Legendary Social Media Fails

There are plenty of examples of publicity disasters, poorly thought out hashtags, and general social media fails. From supermarkets to singers, no brand is immune. And sometimes, even social media ‘experts’ get it wrong. At Advant we’ve blogged a fair bit about what advisers can and should do with [...]

How to Review Your Marketing and Communications This EOFY

The end of financial year is done and dusted. Most of your clients have had their tax planning and review appointments, you’ve sent off reams of advice, and the election is the next thing around the corner. You’re looking forward to finally having a bit of downtime in your [...]

Adviser Innovation Summit 2016 – Our Wrap-Up

The Adviser Innovation Summit is the premier industry event for financial advice SMEs who understand the importance of embracing change and new technology. As the name suggests, it’s a forum for technological innovation; a place where thought leaders and tech experts discuss everything from must-have apps and web based [...]

6 Tips for Maximising the Impact of Your Marketing Emails

Whether you’re brand new to sending marketing emails or have been doing it for years, there’s always opportunities to improve your statistics (unless you have 100% open, click-through and action rates – if so, give us a call!). As a benchmark, statistics from popular email platform MailChimp show that the [...]

Establish Yourself as an Expert – Why, Where and When

Remember all the media coverage of the Budget earlier this month? Breakdowns, analyses, responses, criticisms – so many different opinions on everything from individual department budgets to the big ticket items like health funding. Think back to the articles you clipped or shared online with your networks. Chances are they [...]

Do the Right Thing with Copyright

If you’re reading this, chances are you’ve recently asked yourself how to do the right thing with copyright.

Creating your own blog, newsletter or social media post from scratch is hard. Chances are you’ve considered using (at least part of) someone else’s work. That (hopefully) doesn’t necessarily mean copying another [...]