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    Intellectual Property and Content Marketing for Financial Advisers

Intellectual Property and Content Marketing for Financial Advisers

The 26th of April is World Intellectual Property Day. The World Intellectual Property Organisation, or WIPO, established this official International Day with “the aim of increasing general understanding of IP”₁ – patents, copyright, trademarks, and proprietary designs. This year’s theme is “Digital Creativity: Culture Reimagined”.

It’s the perfect opportunity to [...]

Produce a Powerful Marketing Plan in Ten Simple Steps

Our Free Financial Adviser Marketing Plan Template
Ever feel like your marketing and advertising efforts are unfocused? That you’re spending a lot of money, but not getting a great return? Has someone – a colleague, friend or supplier – told you that you need to put more effort in [...]

3 SEO Content Tips for Busy Financial Services Providers

If you’re reading this, chance are you’ve had a squiz at our previous post on search engine optimisation – ‘SEO for Financial Services Businesses: The Basics’. Since putting that post together, we’ve been doing a bit more learning and research of our own.

Specifically, we’ve been finding out more about [...]

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    Our Top 3 Take-Homes from the Adviser Innovation Digital Marketing Boot Camp

Our Top 3 Take-Homes from the Adviser Innovation Digital Marketing Boot Camp

Advant recently had the pleasure of being a Gold Sponsor of the Adviser Innovation Digital Marketing Boot Camp. This one-day event (a day each in Melbourne and Sydney) was a unique opportunity for financial advisers to brush up on their digital marketing knowledge, skills and strategies. With so many [...]

SEO for Financial Services Businesses: The Basics

If you have a website, chances are you’ve heard the phrase ‘search engine optimisation’. SEO is important for making your web presence effective. It is the missing link between your website, and people using Google to search for what you have to offer.

But what exactly is involved?

Programmers, technicians and [...]

Get blogging! …but what to blog about?

This blog is part 2 in a series on blogging for your business. If you’re wondering what to blog about, read on and discover ten great blog article ideas that you can adapt to your brand and message.

Make a comprehensive guide/tutorial–Tutorials and guides provide a lot of value for [...]

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    How to start a company blog (and why it’s easier than you think)

How to start a company blog (and why it’s easier than you think)

In this instalment of the Advant Blog we will be discussing why you should have your own company blog and how this will benefit your practice.

Blogs are a wonderful thing. They are a fantastic way to build credibility for your practice, connect with your clients and even attract new [...]

Get creative! – adding your own content in Advant Plus

Creating your own article in Advant Plus is now easier than ever! We’ve updated the functionality when adding your own custom article in Advant Plus so that it’s faster and simpler than ever before.

Why should I add my own article when Advant provides content on a monthly basis?

The [...]

Getting started with LinkedIn

Welcome to another installment of our series looking at various social media options and how they can benefit your practice. This time, we’re focusing on LinkedIn.

Previously we looked at how to utilise social media networks – Facebook and Twitter by making them a part of your marketing and communications [...]

Personality plus – don’t be afraid to let it show

Today you are you! That is truer than true! There is no one alive who is you-er than you! – Dr Seuss

You’ve probably heard about the importance of letting your personality show in your approach to client communications. If you are like me you may have rather mixed feelings [...]