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Get blogging! …but what to blog about?

This blog is part 2 in a series on blogging for your business. If you’re wondering what to blog about, read on and discover ten great blog article ideas that you can adapt to your brand and message.

Make a comprehensive guide/tutorial–Tutorials and guides provide a lot of value for [...]

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    How to start a company blog (and why it’s easier than you think)

How to start a company blog (and why it’s easier than you think)

In this instalment of the Advant Blog we will be discussing why you should have your own company blog and how this will benefit your practice.

Blogs are a wonderful thing. They are a fantastic way to build credibility for your practice, connect with your clients and even attract new [...]

Get creative! – adding your own content in Advant Plus

Creating your own article in Advant Plus is now easier than ever! We’ve updated the functionality when adding your own custom article in Advant Plus so that it’s faster and simpler than ever before.

Why should I add my own article when Advant provides content on a monthly basis?

The [...]

Getting started with LinkedIn

Welcome to another installment of our series looking at various social media options and how they can benefit your practice. This time, we’re focusing on LinkedIn.

Previously we looked at how to utilise social media networks – Facebook and Twitter by making them a part of your marketing and communications [...]

Personality plus – don’t be afraid to let it show

Today you are you! That is truer than true! There is no one alive who is you-er than you! – Dr Seuss

You’ve probably heard about the importance of letting your personality show in your approach to client communications. If you are like me you may have rather mixed feelings [...]

How a customised approach can improve client engagement

Appeal to your Demographic. You know the saying ‘know your audience’? Well we believe that YOU are the best person to determine what your clients will be interested in, and thus what will drive client engagement.  However, we have so many articles that deal with such a wide range [...]

Communication matters

Relationship success, so they say, is all about communication.

Of course, when people say that, they’re generally talking more about the relationship between a husband and wife, and less about the relationship between a financial adviser and their client. However, the message still stands – in order to build successful [...]

Getting started with Twitter

Welcome to the second in our series on getting started with social media for your business, where we’ll look at choosing the right social media channel – or channels – for your practice.

Last week, in case you missed it, we looked at the upsides – and downsides – of [...]

Getting started with Facebook

Welcome to the first in our series on getting started with social media for your business, where we’ll look at choosing the right social media channel – or channels – for your practice.

It’s time to face facts. Social media isn’t going anywhere anytime soon.

If you need convincing, consider this [...]