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Should I be using social media marketing?

When it comes to social media marketing, people tend to fall into one of two camps: Those that believe that social is the be all and end all of marketing, and those that believe social is a waste of time and resources.

The truth, of course, lies somewhere in the [...]

Do I need to download a PDF?

According to Wikipedia, PDFs first emerged in 1993, as a way to get around the pesky problem of sharing documents with people using different systems to yours.

It’s now 2015, which means that PDFs have been around for 22 years. That’s a long time for a digital format. If PDFs [...]

Selecting the right articles for your newsletter

If you’re a current Advant Plus user, you’ll know that when you’re creating a newsletter, there are only a few choices you need to make.

You’ll need to choose a cover image (easy), choose a title (very easy), then choose three articles.

But how do you decide which are the right [...]

5 web apps to improve your marketing

We know that not every financial adviser or practice has the resources (or desire) to commit to a comprehensive, involved social media marketing strategy. After all, when it comes to digital and social media marketing, it’s easy to get overwhelmed. Creating content, managing multiple accounts, gaining followers … it can [...]

How often should I send client newsletters?

One of the things Advant Plus users always want to know is how frequently should they be sending out client newsletters. Should it be monthly? Quarterly? Somewhere in between?

The answer (unfortunately) is that there is no one-size-fits-all solution, as every practice is different. Here are 3 things you need to consider before [...]

How are you using Advant Plus?

We spend a lot of time here at Advant HQ talking about how to improve the Advant Plus experience for our clients. Which is why, around a week ago, we sent all of our clients an email asking them to participate in a quick survey, to help us get [...]