One thing is for certain, the only constant is change. With the pace of technological advancements and plethora of new products, it’s little surprise that everything that uses technology must also keep pace. This of course includes marketing and client comms.
Over the last decade we have drastically changed the [...]
Time is a precious commodity for a small business owner. You’ll therefore be forgiven for not spending as much time as you like on marketing activities such as content generation. In saying that, in this content driven world, you can’t let the ball drop. We’ve put together a few [...]
As an adviser, the more information you have about your clients, the better. You want to know their goals, their interests, what makes them tick, as well as details about their personal finances and their attitudes towards money.
How you store and utilize this information can make a big difference [...]
Spring cleaning your marketing efforts in five simple steps
The middle of the year was a busy time for the financial services industry, with the Federal Budget, an election and EOFY all in quick succession. As the days shortened and weather cooled, you’ll be forgiven for going into hibernation and [...]
The backbone of what we do here at Advant is to provide financial services professionals with sophisticated, topical content to engage with their clients. We get a lot of questions about how often your clients want to hear from you, and the truth is, it not only varies from [...]
In this content driven world, no one, not even financial services professionals, can escape the need to have a firm brand identity. Today we take a detailed look at what that means, so that you and your firm can review your brand from the bottom up and make sure [...]
Using analytics to improve your digital marketing endeavours
With June 30 fast approaching, the coming weeks present a great time to review your digital marketing efforts as you make goals for the new financial year. Some of you may be wanting to increase your company and individual brand recognition, [...]
We thought we’d take you back to basics in this month’s blog and look at how you can best use social media advertising as a financial services professional. There are a lot of people on social media, and given the vast amounts of information social networks have about their [...]
Many of you already use Mailchimp to send out your Advant documents because of how easy it is to use and how great it makes your emails look. For those who aren’t already using Mailchimp, we thought we’d use this month’s blog to go through the basics.
What is [...]
2018 was a huge year here at Advant. We not only extended our content offering but we also introduced a number of changes to streamline the user experience.
We often roll out updates incrementally, so today we thought it would be a good idea to review the progress we made [...]
In 2018, after copping much flack for being increasingly flooded with ads, Mark Zuckerberg announced a landmark change to the Facebook algorithm in support of “meaningful connections”.
Now as a Facebook user this is probably a relief. It means you’ll be exposed to more content that matters to you from [...]
How to use Social Media to build confidence in your firm.
In Hootsuite’s annual review of the year’s biggest social media trends, rebuilding trust came in as number one for businesses in 2019. This is across all sectors and reflects a general popular shift away from trust in institutions.
Following [...]
