In 2018, after copping much flack for being increasingly flooded with ads, Mark Zuckerberg announced a landmark change to the Facebook algorithm in support of “meaningful connections”.
Now as a Facebook user this is probably a relief. It means you’ll be exposed to more content that matters to you from [...]
How to use Social Media to build confidence in your firm.
In Hootsuite’s annual review of the year’s biggest social media trends, rebuilding trust came in as number one for businesses in 2019. This is across all sectors and reflects a general popular shift away from trust in institutions.
Following [...]
In September we were thrilled to launch a trial run of short animated Economic Update videos. Since then, it’s been fantastic to see how many of you are using them to increase your client engagement. It’s also been so heartening to receive your compliments as well as your constructive [...]
We live in the age of the small screen.
Just at this moment I’m sitting in front of two of them, and a third (my phone) is just inches away. The effect of all these screens is that we are constantly exposed to an abundance of visual information, fighting its [...]
The saying ‘content is king’ is truer now than ever before, but exactly what kind of content reigns supreme? Increasingly, it seems, that the more interactive content is, the more power it holds. Today we look at simple ways to up the interactivity of your output as well as [...]
As we head into the new financial year, it may be time to review your firm’s marketing strategy. Marketing trends change quicker than the weather and if you want to succeed it’s important to have your finger on the buzzer. But in a sea of clickbait listicles it’s hard [...]
For many advisers the Federal Budget is the most important time of year due to the potential impact on your clients’ financial affairs. Understanding its ramifications is imperative to best practice but communicating its effects can sometimes be difficult. At Advant we stay up all night after the Budget [...]
As an adviser with a digital presence, you’re probably aware of the importance of SEO – search engine optimisation. But you might not feel like you’ve mastered it yet. That’s understandable; it can get pretty technical. For example, Google’s official SEO ‘starter guide’ is 32 pages long. That’s just [...]
We all appreciate the importance of maintaining consistent touchpoints with clients and potential clients to help our businesses continue to grow. It can also be frustrating to think that your exemplary service isn’t getting the attention it deserves. Nearly 80% of advisers in the 2017 AdviceTech research report stated [...]
Our first blog on custom articles provided some practical advice on how to get your own article (or an edited version of one of ours) into your newsletter template using Advant Plus. Now you know the technical aspects, here are a few ideas on how to shape your communications to really connect [...]
Despite the most recent 2017 Census data revealing a slight decrease in the average working hours per week for Australians (from 35.1 to 34.6), more than a quarter of workers now work an ‘extreme working week’ in excess of 41 hours. And while technology has been a blessing in [...]
You are no doubt well aware that holiday periods like Christmas represent an excellent opportunity to connect with your clients. Sending well wishes, Christmas cards and newsletters with your practice’s year in review offers a great chance to be candid and thoughtful, and your clients will really appreciate the [...]
