There are plenty of examples of publicity disasters, poorly thought out hashtags, and general social media fails. From supermarkets to singers, no brand is immune. And sometimes, even social media ‘experts’ get it wrong. At Advant we’ve blogged a fair bit about what advisers can and should do with [...]
The end of financial year is done and dusted. Most of your clients have had their tax planning and review appointments, you’ve sent off reams of advice, and the election is the next thing around the corner. You’re looking forward to finally having a bit of downtime in your [...]
The Adviser Innovation Summit is the premier industry event for financial advice SMEs who understand the importance of embracing change and new technology. As the name suggests, it’s a forum for technological innovation; a place where thought leaders and tech experts discuss everything from must-have apps and web based [...]
Whether you’re brand new to sending marketing emails or have been doing it for years, there’s always opportunities to improve your statistics (unless you have 100% open, click-through and action rates – if so, give us a call!). As a benchmark, statistics from popular email platform MailChimp show that the [...]
Remember all the media coverage of the Budget earlier this month? Breakdowns, analyses, responses, criticisms – so many different opinions on everything from individual department budgets to the big ticket items like health funding. Think back to the articles you clipped or shared online with your networks. Chances are they [...]
If you’re reading this, chances are you’ve recently asked yourself how to do the right thing with copyright.
Creating your own blog, newsletter or social media post from scratch is hard. Chances are you’ve considered using (at least part of) someone else’s work. That (hopefully) doesn’t necessarily mean copying another [...]
Our Free Financial Adviser Marketing Plan Template
Ever feel like your marketing and advertising efforts are unfocused? That you’re spending a lot of money, but not getting a great return? Has someone – a colleague, friend or supplier – told you that you need to put more effort in [...]
If you’re reading this, chance are you’ve had a squiz at our previous post on search engine optimisation – ‘SEO for Financial Services Businesses: The Basics’. Since putting that post together, we’ve been doing a bit more learning and research of our own.
Specifically, we’ve been finding out more about [...]
If you have a website, chances are you’ve heard the phrase ‘search engine optimisation’. SEO is important for making your web presence effective. It is the missing link between your website, and people using Google to search for what you have to offer.
But what exactly is involved?
Programmers, technicians and [...]
This blog is part 2 in a series on blogging for your business. If you’re wondering what to blog about, read on and discover ten great blog article ideas that you can adapt to your brand and message.
Make a comprehensive guide/tutorial–Tutorials and guides provide a lot of value for [...]