This blog is part 2 in a series on blogging for your business. If you’re wondering what to blog about, read on and discover ten great blog article ideas that you can adapt to your brand and message.

  • Make a comprehensive guide/tutorial–Tutorials and guides provide a lot of value for both your existing clients and potential new ones. They help drive traffic to your website and promote your practice. You could also write a series of posts to keep your readers constantly engaged.  Many people don’t know the basics and make common mistakes. Are there any common misconceptions held by your clients that you could address in a blog.
  • Post a cool infographic– Infographics help to visualise complicated data. They’re hugely popular, and most importantly, highly shareable – great for your social media.  Upload the image and do a short write up on it. You can post something you found surprising or interesting or pick something a little more mainstream and elaborate on it. You can even use one of our social media images with an interesting or surprising statistic to get the conversation going!
  • Create a list of something– People are lazy. They don’t want to waste time on searching and gathering information. That’s the reason why lists are popular. Create a top 10, or even a glossary – Do people get confused about terminology in your industry? Write a post detailing the definitions of commonly used words in the industry or compile a list of common mistakes made in the industry.  What about an FAQs post – What questions do you get asked constantly, either about yourself or your industry? Tell about your latest event experience, such as the AFA Conference. Highlight the key takeaways and/or fun experiences from a recent conference or event.
  • Offer free help in your industry to get new contacts– Free help, such as a complimentary first consultation, gives you great reputation. People will start sharing your blog more often, as well as suggesting it to their friends. It helps to grow your brand as an expert.
  • List the best apps in your niche– List and review the top 10 (or 20, or 30) mobile accounting/finance apps. Include apps that track your spending and help you save, apps that can alert you of market movements, and others that you think your readers could benefit from. The more apps you list, the better.
  • Develop a quiz– Use a quiz-building application like Online Quiz Creator, and make your next post into a game for your readers. Develop a fun and engaging title, like ‘what type of investor are you?’ ‘What is your risk tolerance?’ etc.
  • Publish a post about cons and pros about something– Things are never black and white. Weighing up the pros and cons is a great way to get complicated ideas out there in a fast and easy to read format.  For example, you could list the pros and cons of different investing styles, or different super funds, etc.
  • Newsjacking Online news sites mean you don’t have to wonder what to blog about – topics are conveniently curated for you. Whenever a hot topic comes up on the internet, be sure not to miss the opportunity to post about it and capitalise on the existing high level of interest. Feel free to ‘newsjack’ something we’ve posted on our Twitter or Facebook page – our posts are always relevant, topical and interesting. You don’t have to restrict your blog to topics related to finance or accounting. Blogging is an informal medium and as such you can get away with some fun and interesting topics every now and again.
  • Review books/new tech products/films/restaurants/etc.– Reviews deliver a lot of value to your followers, and people are constantly looking for honest opinions, as opposed to the cash-for-comment reviews the internet is full of, and your clients will appreciate that personal touch.
  • Make a public announcement on your social media profiles. Most people are present on different social media platforms, such as; Facebook, Google+, Twitter, LinkedIn and many others. Check where you have the biggest number and most active followers and make a public announcement that you’ve started a blog. Add a link to your blog there to get the ball rolling.

Now you have a hold on what to blog about, you’ve got no more excuses. Take the next step towards building your brand. Draft your first blog now!