If you’ve got anything to do with anything in marketing your practice, you’ve probably heard a lot about the importance of social media. Depending on who you listen to, social media is anything from a part of everyday life that you have to get used to, to a silver bullet that’s going to transform your business and bring in a ton of new clients. In reality, whilst many practices large and small have some sort of social media presence – Facebook is a popular platform – not a lot of them are as active or effective as they could be. Other priorities get in the way, and social profiles are more or less left to their own devices.
If this sounds familiar to you, there’s some good news. It doesn’t take a whole lot of time to whip your social media presence back in to shape. And you don’t have to spend hours a day keeping things up to date, either. In fact, there are plenty of actions you can take before your morning coffee rolls around. Here are a few to get you started:
- Make sure you’re using the correct image sizes across your profile/s – 2 minutes
The wrong sized images can stretch out, distort, and generally look unprofessional. Take a few minutes to make sure you’re using images with the correct dimensions and resolution. Here’s a rundown of the most common ones:
- Match your profile photos across all profiles – 5 minutes
One of the easiest ways to tie together your social media presence across multiple platforms is to make sure you’ve got the same profile picture or logo on each. This will make it easier for clients and potential clients to identify you at a glance.
- Untag, delete, unfollow – 5 minutes
If you haven’t checked your notifications in a while, there’s a chance that you may have missed a post you’ve been tagged in that’s inappropriate or off brand. For example, a friend or family member may have tagged your business profile instead of your personal profile. Sometimes bots (fake profiles) will add, follow or tag you in posts that have nothing to do with your practice. It’s best to tidy these up, so that the only content on your social profiles is content that reinforces your brand and sends the right message to potential clients.
- Update your bio – 10 minutes
Most social media platforms, including Facebook and Twitter, have spaces for you to write a few words about yourself (or your business, in the case of a business page). Adding a link to your website is a good start, but it’s not enough. The reason for this is that not everyone will take the time to move from the social platform to your site; if they don’t find the information they’re looking for, they’ll simply navigate away.
- Ensure branding is up to date – 15 minutes
If your social media branding isn’t up to date – if it doesn’t match your website, your print media, etc. – your social media efforts won’t convert as well. In other words, the effort you put in to posting great content and engaging people in conversation won’t translate into more business.
- Check out your analytics – 10 minutes
If you’ve got a business page on any social media platform, you’ll also have access to analytics. Explore the stats available to you. Each platform calls their analytics functionality something different; on Facebook it’s called Insights, on Twitter it’s called the Activity Dashboard. There’s a chance you’ll learn something about your online audience, and in turn your potential clients.
- Plan and schedule some new posts ahead of time – 30 minutes
Do you only post when you’ve got a new offer or service to announce? Or when you need to make an update that’s too urgent for snail mail? Chances are you’re missing out on a whole heap of opportunities to engage clients on their own terms. To do this, you’ve got to create (or share – sharing popular posts can work well!) content that’s interesting, or solves a problem for them.
Try creating and downloading at least three social posts with Advant Plus. Then use your social media platform’s scheduling function or a web-based program like Hootsuite to to schedule the post for a later date/time. Once you’ve gone through this process once and got the hang of it, you’ll find it a lot easier to generate and post new content on a regular basis.
Looking for further smart yet simple ways to pick up the pace with your social media marketing? Search the Advant blog for more of our tips and tricks, or watch our tutorial on creating social posts through Advant. And if you’ve got any questions about what you’ve read here, feel free to drop us a line – we’d love to hear about your challenges, priorities and thoughts on social media.