If you’re not using video to market yourself and your business, it’s time to give it a go. In just a couple of years, video traffic is expected to make up 82% of all website traffic (both business and consumer) according to technology company Cisco.i

Facebook executive Nicola Mendelsohn said the popular social media network is increasingly focused on video content. “The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn was quoted as saying in a Quartz article.ii

Visual and video content is highly interactive and engaging, and thanks to technology, accessible to more of us than ever before. You don’t need to be the next Martin Scorsese or Jane Campion, so don’t worry – while presentation matters, this is more of an opportunity to showcase your personality and engage with your clients.

Consider your content

The first step in planning your video is deciding what it is you want to say. Keep in mind that videos should be attention-grabbing and therefore not too long; the average length of a business video in 2018 was 4.07 minutes.iii If you have a lot to say, work out the key points and be aware of not repeating yourself.

Perhaps you want to film a video on what questions you should ask your financial advisor. Decide on a set number of questions which you can address under the five minute mark.

Presenting your content

An easy video to make is simply you talking directly to camera, i.e. the audience. Find a quiet and professional looking location (such as your office) and start filming. Or you can ask someone to interview you, as shown in this video by the Wall Street Journal.iv

If you’ve got design skills or know someone who does, you can create a short video with animations and text to illustrate your points. This can be both an engaging and fun way to present your topic, as well as a saving grace for those who are camera shy!

You may want to present your videos all in the same way for consistency, or mix things up every now and then.

Distributing your content effectively

Facebook and Instagram are the perfect places to post your videos, whether they be pre-recorded or streamed live. According to Vimeo, 78% of online audiences are watching videos on Facebook Live as of 2018v (here are instructions for how to stream live on Facebook and Instagram).

You can create a YouTube channel and share videos you’ve uploaded there via your newsletter or link to them from your website. There are ways to promote your videos on social media through advertising, and don’t forget about SEO – by adding keywords into your video’s description, you’ll improve your chance of finding new viewers.

How Advant can help

Advant publish a monthly economic update following the cash rate announcement, including a short video outlining important stats and information. These updates are provided in an easily distributional format for you to email to clients or post directly to your socials.

We also have animated educational videos which explain the basics of different areas of financial advice which will be released later this month. These videos are perfect as add-ons to the client onboarding process, to educate potential clients before your meeting, or to follow up a relevant discussion.

If you’d like to discuss the power of video or any of the videos we supply, please contact us on mail@advant.com.au or 03 9416 0655.

i https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html

ii https://qz.com/706461/facebook-is-predicting-the-end-of-the-written-word/

iii https://www.vidyard.com/blog/video-length/

iv https://www.youtube.com/watch?v=OdEWho6GHu4

v https://blog.hubspot.com/marketing/facebook-live-guide