Social media can play a significant role when it comes to promoting your business and services and with Australians spending approximately 2 hours and 20 minutes on social media every dayi, if you’re not using this as a marketing channel, you could be missing out.
How social media can grow your business
Using social media platforms can help to boost your brand in several ways:
- Increase visibility: posting content regularly can help you reach a wider audience. Posts that can be shared can go viral, bringing more attention to your brand and drive more traffic to your website.
- Engagement: social media can create audience interaction. Engaging with comments, messages, and shares helps build a community around your brand.
- Personality: showcase your brand’s personality through creative content, making it relatable and memorable. Visual posts are usually more engaging than plain text. Using videos, reels and stories are a great way to mix up your content.
- Messaging: think carefully about the sort of information your customers are interested in. Ensure your content is aligned with your audience
- User-generated content: encourage clients to share their experiences with your brand as it can enhance credibility and attract new followers.
- SEO benefits: active social media presence can improve your search engine ranking.
- Customer service: social media can be an effective platform to address client inquiries, showcasing your commitment to customer satisfaction.
- Trends and updates: stay active on social media to help you keep up with industry trends and any updates that may be important to your clients.
By leveraging these aspects, you can effectively enhance your brand’s presence and reputation in the market.
Organic vs paid content
While you can post content on your social pages for free (organic), paid social media will increase the number of people who will see your post. You can also choose the type of audience you would like to see your posts. It’s important to remember when using paid social media, the number of people who see your post will also depend on how many followers you have and the platform’s algorithm.
If you are only just considering starting to use social media as part of your overall client communication strategy, you might want to begin doing organic posts for a short period of time (where only your followers will see your content) and once you have your rhythm going and feel more confident with your posts, you can boost your content through paid social posts.
Tips for social content
- Use keywords in the text of your posts that your clients would typically use when searching for information
- Post regularly – 2 to 4 times a week on average
- Include special days and events
- Outsource if you don’t have the time or experience
Ongoing management
Social media is not just about posting content, it is also about relationship management. You may receive comments on your posts and people generally expect a quick response on social media, so ensure you check your channels at least once a day or every couple of days so you can reply to any comments and direct messages.
If you’re considering using social media to enhance your marketing the perfect time to start is now!
