The Advant Story

At Advant, we are focused on making life easier for financial advisers, mortgage brokers and accountants. 

Founded by a financial adviser for advisers, the aim was to take the hard work out of connecting with clients by developing a digital publishing platform for distribution of premium, client-focused content.

Advant started as a newsletter publishing service, but has since evolved over the past decade, into a provider of a fully-integrated suite of content marketing products. In 2020, Advant acquired Clientcomm to further expand the services offered to our clients. 

Over 500 Australian businesses use our content, websites, email and social media products to engage with clients and maintain a professional and compelling online presence. 

We believe passionately in the importance of financial literacy and want to make quality, relevant, educational content accessible for financial services businesses, so they can better empower their clients to make sound financial decisions and live fulfilling lives.

Advant is not just a technology platform.

We provide the right mix of content, tools,

and support for financial services businesses.

Meet the team

Advant is a team of driven and talented people striving to continuously
learn and innovate to help our clients strengthen their client
relationships.

Clare

Clare Murphy
Director

Pete

Peter Talty
Sales and Marketing

Nathan

Nathan Newman
Business Development

Susan

Susan O'Neill
Production Manager

Donna

Donna Hannan
Support Manager

Madeline

Madeleine Murphy
Client Services

Kelly

Kelly Sheridan
Content Development

Barbara

Barbara Drury
Editor

Mark

Mark Riddle
Website design
and development

Thomas

Thomas Nash
Web engineer

Laura

Laura McIntosh
Graphic designer

Melina

Melina McGough
Graphic designer

Our core values

Our values are the driving force behind everything we do at Advant. From how we work
together as a team to how we work with our clients. These are the four qualities you
will see expressed throughout every part of our business.


EXCELLENCE:

We care deeply about our work and strive to deliver the highest quality and value possible.


EFFICIENCY:

We’re obsessed with finding the best ways to make life easier for our clients.


INNOVATION:

We push the boundaries and try new things to constantly improve our services.


GROWTH:

Our growth is based on mutual success. When our clients and our employees grow, we grow.