Google reviews are a free and invaluable tool that allows businesses to gain an understanding of how their business is performing from a client perspective, but more importantly, can be used as a tool to help build a positive brand reputation, attract new customers, and drive business growth.
They are pretty self-explanatory too – they allow clients to post a review on Google about their experience with a business. Think of Google reviews as an alternate way to use word-of-mouth marketing as these reviews show up next to your Google Business Profile on Google Maps and Search.
Here’s a quick breakdown of how Google reviews can benefit your business:
- Build trust and credibility: Positive reviews create a sense of trust. People often rely on feedback from others when making a decision.
- Increase visibility: Higher star ratings on Google can improve your business position on the SEO (Search Engine Optimisation) rankings, making it easier for potential clients to find your business, especially in your local area.
- Client feedback: Reviews provide insights into what clients appreciate about your business but they can also help to identify areas that may need improvement. This can help to improve overall client satisfaction.
- Client engagement: Responding to reviews—both positive and negative—shows that you value customer feedback, fostering loyalty and demonstrating good customer service.
- Competitive advantage: A business with a high number of positive reviews stands out from competitors, giving it an edge in attracting and retaining customers.
How to get Google reviews
Help your clients and prospects find your business and track the success of your online marketing with Google’s Business Profile.
You will need to claim your Google business listing, which enables you to update it with information about your business and can be done by using Google Business Profile.
As a minimum, you should:
- Add relevant information about your business
- Upload any photos of your business
To get reviews for your business, you could create and share a link (which you will find in your Google Business Profile) with existing customers via email or even through your social media pages.
Ongoing management
Managing your reviews is equally as important as having Google reviews themselves. While you may receive plenty of positive reviews, not all are going to be glowing. This is where you need to manage the responses carefully as negative responses can be damaging to a business, but if nurtured correctly, you could potentially turn a negative review into a positive, so responding to reviews promptly is vital.
Showcasing your business
Adding Google reviews to your website is a simple process and can be done by simply installing a widget on your website. Showcasing other customers’ reviews on your website enables you to further establish credibility and trust with potential clients.
If you are interested in adding Google reviews to your website, why not speak to us today!
