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A little focus can help to deal with the overwhelming…

As we all grapple with the impact of the CIVID19 virus we know that for our clients, as advisers and accountants, this is indeed a challenging time. You will be fielding calls from your anxious clients as well as wondering what this all means for your practices as we [...]

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    Crafting your story to communicate a clear value proposition

Crafting your story to communicate a clear value proposition

It sounds simple – share your story. Take a minute to have a think about how effectively you are letting your clients know what you do and more importantly why you do it?
Restoring trust
The last year has been a trying one for the financial services industry given [...]

Harnessing the power of video

If you’re not using video to market yourself and your business, it’s time to give it a go. In just a couple of years, video traffic is expected to make up 82% of all website traffic (both business and consumer) according to technology company Cisco.i

Facebook executive Nicola Mendelsohn said [...]

What do marketing and client comms look like in 2020?

One thing is for certain, the only constant is change. With the pace of technological advancements and plethora of new products, it’s little surprise that everything that uses technology must also keep pace. This of course includes marketing and client comms.

Over the last decade we have drastically changed the [...]

Leveraging the full capacity of your content

Time is a precious commodity for a small business owner. You’ll therefore be forgiven for not spending as much time as you like on marketing activities such as content generation. In saying that, in this content driven world, you can’t let the ball drop. We’ve put together a few [...]

Targeting your comms with rich client profiles

As an adviser, the more information you have about your clients, the better. You want to know their goals, their interests, what makes them tick, as well as details about their personal finances and their attitudes towards money.

How you store and utilize this information can make a big difference [...]

Coming out of hibernation

Spring cleaning your marketing efforts in five simple steps

The middle of the year was a busy time for the financial services industry, with the Federal Budget, an election and EOFY all in quick succession. As the days shortened and weather cooled, you’ll be forgiven for going into hibernation and [...]

Engagement Based Email Marketing

The backbone of what we do here at Advant is to provide financial services professionals with sophisticated, topical content to engage with their clients. We get a lot of questions about how often your clients want to hear from you, and the truth is, it not only varies from [...]

Practice personality: Understanding your brand

In this content driven world, no one, not even financial services professionals, can escape the need to have a firm brand identity. Today we take a detailed look at what that means, so that you and your firm can review your brand from the bottom up and make sure [...]

Mastering your metrics

Using analytics to improve your digital marketing endeavours
With June 30 fast approaching, the coming weeks present a great time to review your digital marketing efforts as you make goals for the new financial year. Some of you may be wanting to increase your company and individual brand recognition, [...]