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    Permalink Video is everywhere these days and it has to be part of your marketing strategy.Gallery

    The age of the small screen: economic update videos are here

The age of the small screen: economic update videos are here

We live in the age of the small screen.

Just at this moment I’m sitting in front of two of them, and a third (my phone) is just inches away. The effect of all these screens is that we are constantly exposed to an abundance of visual information, fighting its [...]

The power of interactive content

The saying ‘content is king’ is truer now than ever before, but exactly what kind of content reigns supreme? Increasingly, it seems, that the more interactive content is, the more power it holds. Today we look at simple ways to up the interactivity of your output as well as [...]

New marketing trends for finance professionals

As we head into the new financial year, it may be time to review your firm’s marketing strategy. Marketing trends change quicker than the weather and if you want to succeed it’s important to have your finger on the buzzer. But in a sea of clickbait listicles it’s hard [...]

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    Permalink Job people age concept. Close up portrait of pensive thoughtful serious minded qualified with white bristle wrinkles old man wearing beige knitted waistcoat isolated on gray background copy-spaceGallery

    Federal Budget ahead: a huge opportunity for client engagement

Federal Budget ahead: a huge opportunity for client engagement

For many advisers the Federal Budget is the most important time of year due to the potential impact on your clients’ financial affairs. Understanding its ramifications is imperative to best practice but communicating its effects can sometimes be difficult. At Advant we stay up all night after the Budget [...]

5 SEO trends (and myths) you need to be aware of

As an adviser with a digital presence, you’re probably aware of the importance of SEO – search engine optimisation. But you might not feel like you’ve mastered it yet. That’s understandable; it can get pretty technical. For example, Google’s official SEO ‘starter guide’ is 32 pages long. That’s [...]

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    Consistency is key: mastering your touchpoints for maximum visibility

Consistency is key: mastering your touchpoints for maximum visibility

We all appreciate the importance of maintaining consistent touchpoints with clients and potential clients to help our businesses continue to grow.  It can also be frustrating to think that your exemplary service isn’t getting the attention it deserves.  Nearly 80% of advisers in the 2017 AdviceTech research report stated [...]

Tips for writing a great article

Our first blog on custom articles provided some practical advice on how to get your own article (or an edited version of one of ours) into your newsletter template using Advant Plus.  Now you know the technical aspects, here are a few ideas on how to shape your communications to really connect [...]

Free yourself up for more in 2018

Despite the most recent 2017 Census data revealing a slight decrease in the average working hours per week for Australians (from 35.1 to 34.6), more than a quarter of workers now work an ‘extreme working week’ in excess of 41 hours. And while technology has been a blessing in [...]

Tips for giving a memorable thank you

You are no doubt well aware that holiday periods like Christmas represent an excellent opportunity to connect with your clients. Sending well wishes, Christmas cards and newsletters with your practice’s year in review offers a great chance to be candid and thoughtful, and your clients will really appreciate the [...]

Writing your own custom article

For those of you who tend to deliver our pre-created newsletters to your clients, it may come as a surprise that Advant Plus offers the ability to write and upload your own articles, as well as edit the content penned by the Advant team. The advantage of this is [...]