Call us on 03 9416 0655|mail@advant.com.au
  • Job people age concept. Close up portrait of pensive thoughtful serious minded qualified with white bristle wrinkles old man wearing beige knitted waistcoat isolated on gray background copy-space
    Permalink Job people age concept. Close up portrait of pensive thoughtful serious minded qualified with white bristle wrinkles old man wearing beige knitted waistcoat isolated on gray background copy-spaceGallery

    Federal Budget ahead: a huge opportunity for client engagement

Federal Budget ahead: a huge opportunity for client engagement

For many advisers the Federal Budget is the most important time of year due to the potential impact on your clients’ financial affairs. Understanding its ramifications is imperative to best practice but communicating its effects can sometimes be difficult. At Advant we stay up all night after the Budget [...]

5 SEO trends (and myths) you need to be aware of

As an adviser with a digital presence, you’re probably aware of the importance of SEO – search engine optimisation. But you might not feel like you’ve mastered it yet. That’s understandable; it can get pretty technical. For example, Google’s official SEO ‘starter guide’ is 32 pages long. That’s [...]

  • Death_to_stock_communicate_hands_9
    Permalink Gallery

    Consistency is key: mastering your touchpoints for maximum visibility

Consistency is key: mastering your touchpoints for maximum visibility

We all appreciate the importance of maintaining consistent touchpoints with clients and potential clients to help our businesses continue to grow.  It can also be frustrating to think that your exemplary service isn’t getting the attention it deserves.  Nearly 80% of advisers in the 2017 AdviceTech research report stated [...]

Tips for writing a great article

Our first blog on custom articles provided some practical advice on how to get your own article (or an edited version of one of ours) into your newsletter template using Advant Plus.  Now you know the technical aspects, here are a few ideas on how to shape your communications to really connect [...]

Free yourself up for more in 2018

Despite the most recent 2017 Census data revealing a slight decrease in the average working hours per week for Australians (from 35.1 to 34.6), more than a quarter of workers now work an ‘extreme working week’ in excess of 41 hours. And while technology has been a blessing in [...]

Tips for giving a memorable thank you

You are no doubt well aware that holiday periods like Christmas represent an excellent opportunity to connect with your clients. Sending well wishes, Christmas cards and newsletters with your practice’s year in review offers a great chance to be candid and thoughtful, and your clients will really appreciate the [...]

Writing your own custom article

For those of you who tend to deliver our pre-created newsletters to your clients, it may come as a surprise that Advant Plus offers the ability to write and upload your own articles, as well as edit the content penned by the Advant team. The advantage of this is [...]

Get your social media up to scratch in minutes a day

If you’ve got anything to do with anything in marketing your practice, you’ve probably heard a lot about the importance of social media. Depending on who you listen to, social media is anything from a part of everyday life that you have to get used to, to a silver [...]

Get more backlinks to your website and improve your SEO

If you’ve just started working on your SEO, perhaps using Google’s official starter guide, you may already be aware of the link factor. Links are one of the ways that the Google algorithm tells whether a site is something they want to display highly in search results. Think of [...]

  • Planning, risk and team strategy in business, businessman gambling placing wooden block on a tower
    Permalink Planning, risk and team strategy in business, businessman gambling placing wooden block on a towerGallery

    Social media risk management for advisers – it’s easier than you think!

Social media risk management for advisers – it’s easier than you think!

Social media risk management. These four words are enough to strike fear into the hearts of dealer groups and advisers.

For a lot of you weighing up the pros and the potential cons and problems that can arise from getting it wrong, it’s easier to just put social media in [...]