In the digital world that we live in, having an outdated website could be bad for business. You want to look professional online, especially when it comes to attracting new clients. People’s attention spans are limited, so having a website that sparks immediate attention and does some of your marketing for you, can ultimately work in your favour. 

Why it’s important 

If you’ve had your existing website for years and not made any updates or improvements, now we are into the new financial year, it could be the perfect time to give your website a bit of a refresh. Think of your website like the window of a retail store – it needs to be updated regularly.  

While you don’t need to refresh your website as frequently as a shopfront window, it will still need a bit of an overhaul. even now and then. A potential client will judge you based on your website, so if it is not optimised for mobiles or you haven’t added any new content for a couple of years, you may be missing quite a few opportunities to obtain new clients.

A professional, contemporary, mobile optimised site with compelling, regularly updated content that showcases the value you provide can give prospective clients confidence – and keep existing clients engaged and informed.

What to consider when refreshing 

Reviewing your website regularly is a smart move for several key reasons. Here are some of the main benefits: 

1. Design with flair – Website designs and user behaviour changes constantly, so keep an eye out on what designs are trending as this will make your website more visually appealing, especially for visitors who’ve never been to your website. Use contemporary images throughout and ensure your contact details are visible to make it easy for people to contact you. 
2. Who do you want to attract – Consider who your target market is. The language you use on your website will be key. Being a little more informal (while still remaining professional) and using less jargon can help attract the right client. 
3. Improve your SEO – Search engines typically favour websites that are updated regularly, so changes to your website can improve your SEO and ensure you are using relevant keywords to improve visibility and direct traffic to your website through search engines.  
4. Create valuable content – Adding new content to your website regularly (think blogs or general information) can help to keep clients engaged and coming back to your website. A website that hasn’t changed in years can look outdated and appear inactive which can be detrimental if you are looking to grow your business.  
5. Showcase brand growth – As your business grows, your website should reflect these changes. Be authentic – include recent photos of you and your team and incorporate case studies or client testimonials on your website, this is a sure-fire way to build trust with potential clients.  
6. Compliance updates – You may have had new terms and conditions, privacy policy changes, or disclaimer updates so these are critical at any stage. 

While having a visually appealing website may spark interest, there is so much more to a well-designed and engaging website. If your website is “good, but not good enough” contact us today, we’re ready to help you.