The new financial year is the perfect opportunity to set some marketing goals for your business. While you may already have a client communication strategy in place, it’s wise to review this at least once a year to ensure you are still delivering the right mix of content to your clients.
Where to start
A great place to start is by reviewing your current content and its delivery schedule to determine what may need some improvement. A few ideas to kick-start this process are:
- What does your current client comms look like?
- Is it sent regularly?
- Is it resonating with your clients?
- What other marketing channels are available?
- What are my competitors doing?
Having a good understanding of these insights will allow you to take an informative approach when it comes to choosing what communication channels will work best to ensure you are making the most of the time and money you are investing in client communications.
Which channels should I choose?
This is ultimately your decision, but the most popular channels to reach out to your clients and potential clients are your website, social media and email. However, it’s important to remember that traditional marketing content channels like emailing newsletters may seem a little boring, but they definitely still have their place.
Using a mix of channels can create a well-rounded communication strategy and it can also be more efficient to use the same content across different channels (ie – send your clients an update, post it on your website and upload it to your social pages).
You need to ensure you have an overall plan when it comes to your marketing strategy and you must remain consistent to ensure your clients continue to remain engaged.
Don’t forget your website….
When reviewing your communication channels, you mustn’t solely focus on your client communications, you should also take your website into consideration as your website is a critical component of an effective client communications strategy and is usually the first place clients (or potential clients) will go for information, so you need to ensure that this is kept up to date and it reflects your brand.
By reviewing the content on your website, you will be able to determine whether all of the information on your website is still accurate and discover whether there are areas that may need a little optimisation. There are so many apps that you can add to your website that could potentially help free up some time elsewhere.
One example that could be added to your website is Calendly. This is a great tool that can be installed so clients are able to book appointments directly through your website.
Your website should not only promote you and your services, but it could also serve as a communication channel. By adding a blog page to your website, it will allow you to educate and inform existing and potential clients on a regular basis.
Publish content regularly
As you begin to publish content regularly, your clients will more likely become more engaged which, in turn, usually means they are more satisfied clients. We all know clients want to see more value when it comes to paying their fees so having a communication strategy in place is key.
Creating and sending content regularly can be time-consuming so outsourcing these tasks can save you time and money!
If you’re looking for new ways to optimise your client communications this financial year, contact us on (03) 9416 0655.
