Like fashion, website trends come and go and while you may not need to create a new website every year, as a minimum, you should review the content on your website annually to ensure it still represents who you are,  is compliant and all of the information is correct and up to date.   

Here’s the why….  

While your website might look great, underneath it all, it may not be serving its purpose in the same manner it did when you initially created it. For instance, you might have a website tab that includes a photo and short bio of each member of the team – do they still work for you, or have they moved on? Have the services your business provides expanded over the past couple of years and you’ve not updated your website to reflect these changes? You could be missing out on business opportunities if your website isn’t doing all the hard yards for you.  

Generally, websites are considered to be a 24/7 salesperson and should be doing all of the heavy lifting for you when it comes to promoting your business’s services.  

Things to consider 

Put yourself in your client’s shoes, if you were searching for something particular and came across your website, as a potential client, would you find all of the necessary information required to take the next step and make a phone call or book an appointment to have a conversation?  

In a world where our attention spans are becoming shorter due to technology and information at our fingertips, it’s essential that you showcase your business and its services in the right way.  

Think about how easy it is to navigate around the website, is it easy to find information or do you need to click through multiple pages to find the content you’re looking for? If this is the case, more often than not, any visitors to your site will hit the road and search elsewhere.  

Here are a few other questions you should ask yourself: 

• Does the site reflect your brand?  

• What imagery are you using (if any)? 

• What colours are you using? Believe it or not, the colour palette on your website can make all the difference in whether someone will remain on the site or not, so this should not be overlooked. 

• Make sure it is compliant -include all terms and conditions, FSGs, privacy policies etc. 

Do a competitor comparison 

Before you make any changes to your website, why not have a look at a few competitor websites. This is more of a discovery process and allows you to work out what you like and what you don’t. How does your website stack up amongst your competitors? 

Do your competitors update their websites with information that would be relevant to their clients – think about adding a blog page. Updating content regularly will generally increase traffic to your website and will also give your clients the added value they are usually looking for.  

Give your website the refresh it needs 

Your website is one of the most cost-effective marketing tools and the easiest channel you can use to promote your business. Create a cohesive look that matches your brand’s personality. 

One of the most important things to consider is that you use a reputable business to host your website. You should be able to contact them easily to make any necessary changes to the website.   

If your website is ready for refresh, contact us today. You don’t need to spend thousands on a new website, we have templates that suit all budgets.