Spring is typically the time of year when we all consider having a good clean out and freshening up the space around us.

Spring cleaning has a symbolic reference that traditionally relates to coming out of the cold winter and moving into the vibrant new season of spring, where everything begins to bloom and comes to life again.

While most of us generally use this time of year to declutter and clean our homes, it can also be the perfect time to dust off your client communication strategy and spend time reviewing your existing content.

Why review your client comms

Client communications is a cornerstone of the relationship with your clients, so your client communication strategy should never be something you implement once and simply forget about.

Reviewing your strategy at least once a year will help to ensure that the content you send connects with them – keeping them engaged – and that you are providing them with the right content at the right time.

Things to focus on

When you begin the process of reviewing your client communication strategy, you should consider:

• Your audience – has the demographic of your clients changed, this can impact the type of content you send

• Content– this cannot be underestimated as can make or break how engaged your clients are.

• Channels – do traditional channels work or should you consider more contemporary channels like social media or blogs

• Regular content – be consistent with your client communications, irregular communications won’t keep clients engaged

By considering all of the above elements, you can ensure your client communication strategy is up-to-date, effective and ready for a fresh approach.

It’s a two-way street

Client communication is much more than sending content, it’s about nurturing the relationship and building trust.

When you have a solid communication plan in place, your clients are more likely to become advocates of your services and recommend you to their friends and family.

You need to understand what information you are sending your clients and whether it will generate any questions or calls. If so, you must be able to answer or respond to their questions. So, this must be carefully considered when writing or choosing your content.

Use the change of season to your advantage

While client communication is one of the most important aspects of marketing, you could use this opportunity to look at other areas within your business.

Processes are vital to your business and shouldn’t be overlooked either. While they may not appear to be causing any issues, streamlining or automating some of the processes within your business, can free up time for you or your team to be focussed on more important tasks.

Planning ahead

These are just some of the things you could be considering as part of the review of your client communication strategy (and other possible areas within your business). Implementing any changes to your strategy or business processes before the end of the year could set you up for success in 2025.