The importance of regular client communication

Having regular contact with your clients is key when it comes to building, maintaining, and nurturing an adviser/client relationship.

Regular communication will not only keep your business front-of-mind, but it allows you to build trust with your clients and in-turn, they potentially become an advocate and recommend you to their friends and family. Increased client retention and referrals will both contribute to your business’s growth.

Why is communication important?

Over the past couple of years, we’ve seen so many changes within financial services that may have impacted clients in various ways – whether it’s volatility in the share market due to COVID-19, changes to superannuation, or regulatory changes.

By sharing relevant content with your clients on a regular basis, it demonstrates that you are:

  • Professional
  • Knowledgeable and up to date with changes within the industry, and
  • Supportive and understanding of your clients’ needs

Benefits of regular client communication?

Regular communication doesn’t necessarily mean that the content you are sharing will impact your clients directly, it can simply be a useful way to remind your clients of events occurring throughout the year that could be of interest to them.

For example, the Federal Budget and End of Financial Year (EOFY) in particular, are key events, and can be a great opportunity for you to connect with your clients.

While you won’t have time to contact each client individually, you may still want to provide your clients with updates announced in the Federal Budget or in the lead up to the EOFY, communicate the tax benefits that can be achieved by salary sacrificing.

Various channels of communication

Communication channels have changed significantly over the years, and while email is still the most effective channel when you are looking to reach a wider audience, social media has become a valuable and cost-effective channel as well.

However, it’s important to understand that social media shouldn’t be used the same way as email when communicating with your clients. It does play an important part though, as it allows you to create short, sharp messaging that can not only remind your audience of the services you offer but it continues to keep your business front of mind as well.

Blog pages on your website are another great way to deliver content to your clients. When you update your blog page regularly, you are creating a hub of ‘news and insights’, which can become the ‘go to’ for your clients if they are seeking various types of financial information and a great first impression for potential clients visiting your website. It’s simple and effective, and in the meantime, you’re still building a good rapport with your clients.

How Advant can help

Clients are core to your business and by maintaining regular and consistent communication you will continue to build a strong and positive relationship with your clients whilst continuing to keep them engaged.

If you’d like to find out more about our services and how we can help you communicate regularly and effectively with your clients, call us today on (03) 9416 0655.

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