What is a blog and why is it good for business?

In a world where we are inundated with information, client communications can be tricky, especially when it comes to knowing what channel is right for our clients.

Communication is an essential tool that ensures our clients are informed and engaged, but what is the best way to do this?

One option is a website blog. It offers another touchpoint for your clients to be able to access information and can be used as an opportunity for them to get a better understanding of you and your business.

According to a recent report, around 60% of people read blogs once a week, so it makes sense to use this channel as part of your overall marketing strategy.i

What is a blog?

To put it simply, a blog is typically a web page or section on your website that is generally used as a communication channel and updated with fresh content regularly.

Blogs are an important and effective way to communicate with existing or potential clients. While there are other client communications channels – newsletters for example – a blog is an easy tool that enables businesses to showcase and share their knowledge and expertise at a relatively low cost in comparison to some other marketing channels.  

Why is a blog effective?

There are several reasons why blogs can work well for your business. They can:

  • Build brand recognition
  • Increase thought-leadership
  • Reinforce and build trust with clients
  • Educate and engage existing and new clients
  • Keep your website updated with fresh content
  • Improve social media engagement

By sharing insights regularly, you will be strengthening and growing the relationship with your clients as well as creating an opportunity for you to provide even more added value to your clients.

Make your blog relatable

The content you publish should always be relatable to your audience. Always keep in the back of your mind that the reader should find the topics interesting and worth spending their time reading. It should always be authentic, factual and make your audience feel as though you understand them.

Ways to increase your readership

While you may have clients who visit your website regularly for whatever reason, there will always be others who never visit your website, which in turn means some of your clients will never appreciate the ‘added value’ provided by producing a blog.

To increase the readership of your blogs, share the content on your social media pages. Each time you publish a blog on your website, share it on your social media. This will not only expand your audience reach but can be used as a lead-generation tool. By posting content on your social pages, you could direct traffic back to your website and potentially gain new clients.

How we can help

Creating marketing content can be time-consuming and having the time to do it regularly is not realistic for most small businesses. We develop quality content that is ‘white-labelled’ and can be automatically published on your website, so you don’t have to do a thing.

Contact us today to find out more.

i Do People Still Read Blogs in 2023? We Asked Consumers [New Data] (hubspot.com)

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